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Watch: Master lead generation with LinkedIn premium - strategies to build a steady client pipeline

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Finding new clients isn't just about being on LinkedIn. It's about using the platform strategically to build visibility, connect with the right decision-makers, and turn conversations into opportunities.

In this practical workshop, Kenny Pang, Head of Strategic Accounts (APAC) at Outsized and former LinkedIn Sales Solutions specialist, shares how independent professionals can use LinkedIn Premium to generate higher-quality leads, strengthen their personal brand, and build meaningful client relationships at scale. From optimising your profile to writing outreach messages that actually get responses, the session walks through practical techniques you can start using immediately.

Watch the full recording here:

 

What you'll take away from the session:

  • How to optimise your LinkedIn profile to build credibility and attract the right opportunities

  • How to use LinkedIn Premium search filters to identify and target relevant decision-makers

  • Best practices for writing personalised outreach messages that improve response rates

  • How to use AI features within LinkedIn Premium to create stronger connection requests and InMails

  • Why content, recommendations, groups, and events all contribute to building a stronger professional brand

  • A practical weekly action plan to consistently grow your network and generate new opportunities


Whether you are actively looking for your next engagement or building long-term visibility in your market, the session offers a structured, repeatable approach to turning LinkedIn activity into a consistent pipeline.

How can LinkedIn help me find more independent work opportunities?

LinkedIn is far more than a job platform. By optimising your profile, building your network, creating relevant content, and proactively reaching out to decision-makers, you can generate a consistent pipeline of opportunities.  

Is LinkedIn Premium worth it for independent professionals?

LinkedIn Premium provides advanced search filters, InMail messaging, AI-assisted writing tools, and additional visibility features that can make it easier to connect with potential clients and build professional relationships.  

What makes a LinkedIn outreach message more likely to get a response?

The most effective messages are personalised, relevant, and concise. Referencing shared interests, mutual connections, or the recipient's work while clearly explaining the value of connecting significantly improves response rates.  

How often should I use LinkedIn to build my network?

Consistency matters more than volume. Regularly updating your profile, engaging with industry content, expanding your network, and following up with new connections each week helps build long-term visibility and relationships.  
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