Finding your next project isn't about sending more cold messages. It's about building trust, demonstrating expertise, and creating a consistent pipeline of opportunities over time.

In this practical workshop, B2B marketing consultant Sonesh Prakash shares the lead generation strategies that helped him build a successful independent consulting business after nearly a decade of working with global startups and enterprise clients. Rather than relying solely on referrals or job boards, he explains how independent professionals can position themselves as trusted experts, create valuable content, and develop a sustainable lead generation engine.

Watch the full recording here:

What you'll take away from the session:

• How to identify and refine your ideal client profile (ICP)

• Why specialising in a niche often leads to stronger opportunities than trying to appeal to everyone

• Practical ways to build a sustainable lead generation strategy beyond referrals

• How to use LinkedIn effectively to grow your visibility and attract the right clients

• The difference between posts, articles, newsletters, and video content—and when to use each

• How to create content that builds credibility and demonstrates expertise

• Simple tools and technologies that can help streamline prospecting and outreach

• Networking strategies that create meaningful business relationships and long-term opportunities

If you're just starting your independent career or looking to generate more consistent opportunities, this session provides practical, actionable advice that can help you attract the right clients and build long-term business growth.