When you leave a senior corporate role and go independent, the assumption is that two decades of experience at respected firms will open doors. It often does not. The corporate world measures value through titles and the brands behind them. The independent market measures value through specific, demonstrable outcomes for specific problems. If you cannot translate one into the other, you will be trusted for advice but not hired for work.
In this session, Archana Venkat, a strategic advisor to B2B and professional services firms with two decades of experience at Deloitte, KPMG, HP and Trilegal, walks through the exact problem she faced when she went independent, the frameworks she used to identify her real niche, and the proof infrastructure and visibility strategy she built to convert her corporate experience into consulting engagements.
Watch the full recording here:
Why corporate titles create an identity crisis when you go independent, and how to move from generalist credentials to specialist positioning
The EDJ framework (expertise, demand and joy) drawn from Ikigai principles, and how to use it to identify your sweet spot, diagnose when you are in the grindstone and find your way back
What a proof infrastructure is: the practice of translating confidential corporate achievements into specific, measurable, validatable outcomes that clients can understand and act on
A real example of how Archana's LinkedIn post about the GCC playbook generated six inbound enquiries and converted into paid projects, with a breakdown of the structural choices that made it work
Three ground rules for building LinkedIn visibility that compounds over time: solve problems rather than selling services, be consistent rather than occasional and stay where your clients actually are
How to price your services relative to the large consulting firms, and why the conversation about pricing is almost always more useful than the price itself
A 30-day action plan: identify your sweet spot, update your LinkedIn headline with one measurable outcome and commit to four pieces of specific, problem-focused content