Finding new clients isn't just about being on LinkedIn. It's about using the platform strategically to build visibility, connect with the right decision-makers, and turn conversations into opportunities.

In this practical workshop, Kenny Pang, Head of Strategic Accounts (APAC) at Outsized and former LinkedIn Sales Solutions specialist, shares how independent professionals can use LinkedIn Premium to generate higher-quality leads, strengthen their personal brand, and build meaningful client relationships at scale. From optimising your profile to writing outreach messages that actually get responses, the session walks through practical techniques you can start using immediately.

Watch the full recording here:

What you'll take away from the session:

• How to optimise your LinkedIn profile to build credibility and attract the right opportunities

• How to use LinkedIn Premium search filters to identify and target relevant decision-makers

• Best practices for writing personalised outreach messages that improve response rates

• How to use AI features within LinkedIn Premium to create stronger connection requests and InMails

• Why content, recommendations, groups, and events all contribute to building a stronger professional brand

• A practical weekly action plan to consistently grow your network and generate new opportunities

Whether you are actively looking for your next engagement or building long-term visibility in your market, the session offers a structured, repeatable approach to turning LinkedIn activity into a consistent pipeline.